• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 18.4%

  Ad Recall

• 10.6%

  Favorability

• +10M

  Video Views

How EDP proved it could thrive on TikTok using creators, culture, and premium formats to boost brand favorability.